Brand · E-Commerce · Go-to-Market
Brands built to launch, sell, and keep growing.
Nicole Fadden is a hands-on brand and e-commerce leader who takes products from concept to cart, across Shopify DTC, Shopify B2B wholesale, Amazon, Walmart.com, Faire, and retail, and brings the structure that lets lean teams move fast. Trained in advertising art and design, she still has the designer's eye. Now she owns the P&L, too.
Currently
Owning the P&L at Restore Naturals, and leading strategy at Kapra Cosmetics
Since 2020, Nicole has owned the full P&L for Restore Naturals, the household cleaning brand within Kapra Cosmetics, growing it 192% over four years through repositioning, channel development, and integrated marketing. She oversees the brand's Shopify DTC and Shopify B2B wholesale channels, rebuilt with an agency partner, and sets up SKUs and manages the product portfolio on Amazon, Walmart.com, and Faire. At Kapra, a specialty contract manufacturer, she led the launch of a private-label pet care line for a national home retailer, managing Kapra's sales relationship with the customer.
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Selected Work
Brands given shape, voice, and momentum.
Capabilities
Concept to execution, across every channel.
25 years of brand leadership. One entrepreneurial mindset.
From five private-label brands in Best Buy's $2.2B Exclusive Brands portfolio to licensed home decor at The Buffalo Works and a 192% turnaround at Restore Naturals, Nicole blends big-picture strategy with a roll-up-your-sleeves mentality, and brings the process and structure that help lean teams deliver.